Profit Insight and Activation Platform for Ecommerce

Delineate offers analytics to help you understand profitability and lifetime value, then helps you turn that insight into automated actions using AI-based programmatic conversion rate optimization.

Profit Analytics

Daily Profit Pulse

Did you make money or lose money today? Delineate provides real-time insights into your daily profit and contribution margin, so you can instantly see how your business is performing on a regular basis. This allows you to adjust your strategy immediately to maximize profitability each day.

Customer Cohort Profitability and LTV

Understand Cohort Profitability and CAC Payback

Understanding customer acquisition cost (CAC) payback based on *profit* (not revenue) is essential for growth. Delineate calculates how much you can spend on acquiring customers by analyzing the profitability of every order, customer, and product. This way, you know when you'll break even and can invest the right amounts, in the right acquisition channels.

Key Drivers

See What's Driving LTV

Should you lead with product A or product B in your ads? Is that discount helping conversions, but bringing in low LTV customers? Delineate's advanced modelling tells you what's causing high and low LTV in your customer base.

Product Analytics

Understand the Profitability of Every Product

Not all products contribute equally to your bottom line. Delineate analyzes the unit economics of each product in your catalog, showing you which ones are driving profit and which ones are dragging you down. Make informed decisions on what to promote, discount, or discontinue.

Customer Journey

Time Win-Back and Discount Offers to Perfection

Delineate reveals the optimal time to send discounts and win-back offers, ensuring you reach at-risk customers when they’re most likely to respond, without over-discounting. This helps you increase retention and drive more repeat purchases from customers on the verge of leaving.

Get started with Delineate

Schedule a call with us to see how Delineate can help supercharge your growth.