Profit and LTV Optimization for Ecommerce
Delineate offers analytics to help you understand profitability and lifetime value, then helps you turn that insight into automated actions using AI-based programmatic conversion rate optimization.
Daily Profit Pulse
Did you make money or lose money today? Delineate provides real-time insights into your daily profit and contribution margin, so you can instantly see how your business is performing on a regular basis. This allows you to adjust your strategy immediately to maximize profitability each day.
Understand Cohort Profitability and CAC Payback
Understanding customer acquisition cost (CAC) payback based on *profit* (not revenue) is essential for growth. Delineate calculates how much you can spend on acquiring customers by analyzing the profitability of every order, customer, and product. This way, you know when you'll break even and can invest the right amounts, in the right acquisition channels.
See What's Driving LTV
Should you lead with product A or product B in your ads? Is that discount helping conversions, but bringing in low LTV customers? Delineate's advanced modelling tells you what's causing high and low LTV in your customer base.
Understand the Profitability of Every Product
Not all products contribute equally to your bottom line. Delineate analyzes the unit economics of each product in your catalog, showing you which ones are driving profit and which ones are dragging you down. Make informed decisions on what to promote, discount, or discontinue.
Time Win-Back and Discount Offers to Perfection
Delineate reveals the optimal time to send discounts and win-back offers, ensuring you reach at-risk customers when they’re most likely to respond, without over-discounting. This helps you increase retention and drive more repeat purchases from customers on the verge of leaving.
Get started with Delineate
Install our free Shopify app and see how Delineate can help supercharge your growth.
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