Profit and LTV Analytics for Ecommerce
Delineate helps you understand the present and future profitability of every customer, product, and order across your business. Using Delineate, you'll know what you need to do to ensure more money ends up in your bank account.
Daily Profit Pulse
Did you make money or lose money today? Delineate provides real-time insights into your daily profit and contribution margin, so you can instantly see how your business is performing on a regular basis. This allows you to adjust your strategy immediately to maximize profitability each day.
Know How Much You Can Spend to Acquire New Customers, And When They'll Become Profitable
Understanding customer acquisition cost (CAC) payback based on *profit* (not revenue) is essential for growth. Delineate calculates how much you can spend on acquiring customers by analyzing the profitability of every order, customer, and product. This way, you know when you'll break even and can invest the right amounts, in the right acquisition channels.
See What's Driving LTV
Should you lead with product A or product B in your ads? Is that discount helping conversions, but bringing in low LTV customers? Delineate's advanced modelling tells you what's causing high and low LTV in your customer base.
Understand the Profitability of Every Product
Not all products contribute equally to your bottom line. Delineate analyzes the unit economics of each product in your catalog, showing you which ones are driving profit and which ones are dragging you down. Make informed decisions on what to promote, discount, or discontinue.
Time Win-Back and Discount Offers to Perfection
Over-discounting is a profitability killer. But so is losing your most valuable customer. Delineate predicts the optimal time to send discounts and win-back offers, ensuring you reach at-risk customers when they’re most likely to respond. This helps you increase retention and drive more repeat purchases from customers on the verge of leaving.
How Delineate Can Help Grow Your Ecommerce Store
Most store owners are operating in the dark. With Delineate, you can reveal where your highest leverage opportunities are in your marketing, product, finance, and customer data. Gain a competitive advantage.
Predict and increase lifetime value (LTV)
Increase return-on-ad-spend (ROAS)
Customer segmentation
Reduce churn
Get started with Delineate
Schedule a call with us to see how Delineate can help supercharge your growth.
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