Delineate enriches your retail/ecommerce data warehouse with predicted LTV, churn risk, next order date, LTV drivers, and more - for every single customer. All integrated directly into your existing workflows.
Understanding customer acquisition cost (CAC) payback based on *profit* (not revenue) is essential for growth. Delineate calculates how much you can spend on acquiring customers by analyzing the profitability of every order, customer, and product. This way, you know when you'll break even and can invest the right amounts, in the right acquisition channels.
Should you lead with product A or product B in your ads? Is that discount helping conversions, but bringing in low LTV customers? Delineate's advanced modelling tells you what's causing high and low LTV in your customer base.
Our predictive LTV models offer complete transparency, ensuring you understand the performance of our models on your data. Unlike black-box solutions, we provide holdout and calibration test results, empowering you to make informed business decisions with confidence.
Most store owners are operating in the dark. With Delineate, you can reveal where your highest leverage opportunities are in your marketing, product, finance, and customer data. Gain a competitive advantage.
Predict and increase lifetime value (LTV)
Increase return-on-ad-spend (ROAS)
Customer segmentation
Reduce churn