Predictive Analytics as a Service

Delineate enriches your retail/ecommerce data warehouse with predicted LTV, churn risk, next order date, LTV drivers, and more - for every single customer. All integrated directly into your existing workflows.

Customer Cohort Profitability and LTV

Understand Cohort Profitability and CAC Payback

Understanding customer acquisition cost (CAC) payback based on *profit* (not revenue) is essential for growth. Delineate calculates how much you can spend on acquiring customers by analyzing the profitability of every order, customer, and product. This way, you know when you'll break even and can invest the right amounts, in the right acquisition channels.

Key Drivers

See What's Driving LTV

Should you lead with product A or product B in your ads? Is that discount helping conversions, but bringing in low LTV customers? Delineate's advanced modelling tells you what's causing high and low LTV in your customer base.

Transparent Models

Transparent Results, No Black Boxes

Our predictive LTV models offer complete transparency, ensuring you understand the performance of our models on your data. Unlike black-box solutions, we provide holdout and calibration test results, empowering you to make informed business decisions with confidence.

How Delineate Can Help Grow Your Ecommerce Store

Most store owners are operating in the dark. With Delineate, you can reveal where your highest leverage opportunities are in your marketing, product, finance, and customer data. Gain a competitive advantage.

Predict and increase lifetime value (LTV)

Enhance customer retention and growth by tailoring marketing campaigns, discounts, and offers around predicted LTV.

Increase return-on-ad-spend (ROAS)

Boost your advertising ROI by creating custom audiences and lookalikes tuned for higher lifetime value.

Customer segmentation

Use predictive analytics to segment your audience effectively and identify your most valuable customers and personalize messaging.

Reduce churn

Get ahead of customer drop-off by identifying and getting ahead of churn risks before they eventuate.
Get started with Delineate

Install our free Shopify app and see how Delineate can help supercharge your growth.